TV Advertising Costs

Posted in Tips

TV advertising has to be one of the most profitable industries existent today. The introduction of televised commercials probably happened shortly after the apparition and development of cinemas, or nickelodeons as they were known for a while in the beginning. There, poorer – but not always – people would pay a nickel to see the latest Charlie Chaplin movie or some other silent of the time. Someone must have had the brilliant idea of promoting their products before such a large audience and slowly commercials were born. Before the shows or in between, the nickelodeons would also present important news and a few promotional videos.

Since then, TV advertising has grown to be what we see today, a huge machinery that swallows us up and thoroughly yet subtly convinces us we need this or that. Just imagine the TV advertising costs today, especially if you want a commercial to run during prime time. Companies today have understood the power of advertising and are willing to pay as much as needed in order to come up with the catchiest, most memorable, most beautiful or most shocking commercials possible. Important brands can even afford to put celebrity faces on their products in order to increase their visibility, and we can only imagine the TV advertising costs for such an endeavor.

Indeed, most of the Hollywood actors and actresses, the singers, artists and even athletes have participated in promoting various products at least once. TV advertising costs rise even more if you want your commercial to be shown as often as possible and, most importantly, in those time slots when ratings are highest. When television sets were starting to enter the homes of all Americans, powerful companies were working at perfecting an advertising system that would never fail.

In some instances – and this is still being done today – certain products would be openly promoted during shows and movies, and you’d see characters opening a bottle of Coca Cola or smoking a Lucky Strike cigarette and declaring how much better it is than others. Yet whereas in the past companies would struggle – as in pay lots of money – to have their products appear during shows with high ratings, nowadays TV stations struggle – as in they pay others – to create better and more original shows to bring high ratings that can get them contracts with important brands. TV advertising costs have always been big; the only problem is that those costs are finally paid by us, the costumers. This is why we must become more aware of what we watch and how we spend in order to avoid any unnecessary exaggerations.